omething
you should know about Pascal Piffero,
a.k.a. Captain Pif for his friends…
In
his inner circle many will agree that
he’s a true ocean lover, a fine
Skipper, a great Chef and a loyal friend.
But more important, he is considered to
be a true creative soul and a talented
professional in Graphic, GUI Design &
Art Direction…now, here’s
my side of the story…
Towards the end of last century, and the
dawn of a long-awaited new millennium,
Silicon Valley was considered as the New
Frontier; a sort of Promised Land for
High Technologies; THE place to be for
any ambitious entrepreneurs, adventurers
of all types and other modern-times explorers.
Nonetheless, it was the valley of egocentricity,
megalomania and out-of-this-world valuations,
where dreams of gigantic NASDAQ IPO’s
could translate into instant fame, gratification
and tons of greenbacks.
At the time, it was also my final destination;
where I had in mind to explore opportunities
and technological innovations for the
anticipated dematerialization of music.
This is also where I got acquainted with
Pascal, who had made the big jump just
a year earlier.
It is of public knowledge that a Californian
garage can be considered a legendary national
landmark in a TV commercial for HP; but
it can also be an interesting place for
a start-up to operate and develop its
innovative ambitions. For a while, Pascal
was working in such a place as a Graphic
Designer and Art Director, but not as
a mechanic…although!
His garage was really cool, located in
Woodside Hills, Northern California, in
the residence of an ambitious High-Tech
entrepreneur. As a creative mind, Pascal
had managed to decorate his working environment
in an unusual and original manner, using
green synthetic grass-looking carpet as
the main attraction. With the help of
a few well-selected personal objects,
his garage was really a pleasant working
place, and had such a great atmosphere.
But maybe not often will anyone experience
the vision of a Designer combining goose
feather drawing, the use of charcoals,
markers and pencils; handling at the same
time a scanner, a stylus and a graphic
tablet linked to a double-screen Macintosh
in a creative process, while listening
to Eric Clapton’s latest CD. This
was Pascal’s own personal way of
expressing his talents and creativity,
and sincerely the results of his work
were impressive, and always met with the
highest standards in terms of quality.
I am convinced that Captain Pif has still
a long and interesting creative journey
ahead; whether he chooses to set sails
for the New or the Old Continent. And
as I am writing these few words about
our shared experiences, can only remember
the magic of times when sailing with our
favorite Skipper and a few good pals under
the Golden Gate Bridge in the San Francisco
Bay. Such a great moment of emotion and
friendship indeed…
“Bon Vent Captain Pif”…Always
keep your creative head on to the wind!
Franz Auffray
Founder & CEO – Music Pilot
Corp., Silicon Valley
Former Sr. VP PolyGram International