Illustrations, graphic design, drawings, photography; the range of styles is as wide as his palette of tools! From ancient etching to modern-times pixels or with the usage of pigments, he has the ability to master any technique that can bring colors to our gray cells.

Many will recall that at the time he was still wearing out his brushes and his charcoals, to refine perspectives, chiaroscuros or catch-letters, Apple was just an English Record Label and the mouse a small rodent fond of Swiss cheese. But maybe academic training did have some real value, as it helped him gain knowledge about software, and a fast access to major advertising agencies; a good move that soon would enable him to be granted several Adverting Awards (the prestigious “Prix Stratégies” in his home country of France.)

After this first cycle of success, and with the wind regaining force, Pascal Piffero revived his other true passion, the ocean, and decided to launch his own Agency, “Sous-Marin Jaune”, the Yellow Submarine. During the next four years, from Paris to Brittany, his agency brought some real spice to the advertising business sphere. For this kind of journey, having a skipper’s flair is definitively an asset. Creativity and speed, together with a good knowledge of currents can be valuable when it becomes necessary to promptly maneuver in the midst of big structures.

Wearied of sailing around, a seaman is sometimes tempted to disembark. As he anticipated the giant wave that soon would revolutionize the world of communication, Pascal, who’s friends in the business and other sailing associates affectionately call Pif, decided to drop his traveling bag at the Belvédère Advertising Agency in Paris.

Inspired by a new form of navigation, this time with a browser, Pif is now interested in tracing new routes on the World Wide Web. As it is by the shores of the Pacific Ocean that the winds seems to be the more favorable for these new explorers, and acknowledging that such adventure was surely not only reserved for engineers, he set sails for Silicon Valley. Embarked on an ambitious Internet project, he will dedicate the next six years of his career elaborating on ergonomics and new navigation tools, for the creation of the Planet Web’s new landscapes.

Illustrator, Graphic Designer and Art Director, at this stage of his journey Pif has achieved his first world tour of communication, and at the dawn of his roaring forties, has no intention to drop anchor.

May all pioneers in search of unexplored lands or treasure islands, be aware that without a doubt, he is the one who will skip safely your crew back to the harbor, regardless of stormy weather or trade winds.

[Translated in English from the original profile written in French by Gilles Vilain. Founder & CEO - Belvédère Presse, Paris, france.]